PIXELATA is a project to raise awareness towards recycling, citizen participation and circular economy, through art, design and craftsmanship, created in 2017 by photoAlquimia studio.
It consists of the creation of a pixelated image of large format, from cans of recycled drinks, painted on its base (pixelata) placed on a modular self-supporing structure (pixelatero) designed for that purpose.
For the implementation of the PIXELATA 2.0 project, we worked with the CADA LATA CUENTA team, a European awareness program on the recycling of beverage cans and it was carried out during the 10 days of the Craft Fair of Castilla-La Mancha. FARCAMA 2017.
Graphic Artwork: Pilar Balsalobre
Measurements: 600 x 200cm / 2.000 beverage cans
PIXELATA ® 2017
INDUSTRIAL DESING PIXELATERO ® CEE 2017
PIXELATA AWARDS
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IDA Design Awards 2017
2 GOLD Prizes: "Design for Society" category, and "Design for Sustainability" subcategory.
Los Angeles, USA. 2018.
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Bienal Iberoamericana de Diseño 2018 (BID_18)
Mention at "Design and Citizen Participation/ UCCI" category.
Madrid, SPAIN. 2018.
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